Biography Channnel
phil reina and george lasos bio project
by tiffanyreina (Category: Entertainment)
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My Life in Advertising (American Biography Series)
My Life in Advertising (American Biography Series)
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The Book of Gossage
Tags: advertising creativity branding copywriting dave lakhani fnord
Average Rating 
The Book of GossageThought provoking writings from The Socrates of San Francisco. With Stan Freberg and Jeff Goodby.
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The Ad Man who was thirty years ahead of his time. by Bruce H. Bendinger
They called him “The Socrates of San Francisco.” Howard Luck Gossage had a small advertising agency in a San Francisco firehouse. It was here that Friends of the Earth began - where the world was introduced to Marshall McLuhan. They even did some legendary advertising. Jeff Goodby wrote the intro - Stan Freberg contributed a piece - if you love what advertising could be, you just might like this book.
A Unique Book About a Unique Character by James Sadler
Howard Gossage was known as “The Socrates of San Francisco.” This book is both by and about him and anyone involved in advertising should be thanking Bruce Bendinger for pulling this book together.
Gossage, was a copywriter who emerged in the 50s and 60s. A copywriter with a social conscious who eventually started his own agency and officed in a Firehouse in San Francisco.
He introduced the world to Marshall McLuhan, helped start Friends of the Earth, and was instrumental in a number of other socially aware organizations that emerged in the sixties. He was in many ways the anti-ad man, a writer who frequently used humor to great advantage, poking fun at the products he advertised, and probably can be credited with introducing the idea of using humor as a sales tool in advertising.
Unfortunately, he died in 1969 from leukemia, but his influence lives on in advertising to this day. After this book was published, Howard Gossage was essentially rediscovered and he was named one of the Top 100 Ad People of the Century (20th Century, that is).
If you are involved in creative advertising, read this book. Heck, put it under your pillow and sleep on it. Maybe osmosis actually works.
Heartbreakingly good by Jeff J. Ong
A collection of pieces ranging from brilliant little essays to recollections about Gossage. While much of the material overlaps and reprises itself, it’s entirely worth reading. Will make you wish you could have been a maverick creative in the Iron Age of advertising…. and one of the few advertising books to elevate itself beyond its subject matter. It’s a great resource for creating, period.
Read this last… by
Read every other book about advertising creative before you read this book, because “The Book of Gossage” will spoil all those other books for you. They just won’t be as inspiring, or even as interesting.
Gossage was a fascinating man, with a fascinating life, who did incredible advertising.
Must read.
An entertaining history of a really strange man and his time by Bill Huey
Bruce Bendinger has done a real service to advertising by putting this book together. Not only does it give Gossage the attention he deserves, it gives us a capsule social history of a very interesting time. And it’s full of little nuggets like this: In addition to introducing Marshall McLuhan to the world, Gossage bought him a decent pair of black socks so that Professor M could show up to a speaking engagement without looking like a rube. An interesting time to be in San Francisco and to be in advertising. If you care at all about advertising, you’ll find this book fascinating.
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Writing in the Snow, 1962-: Further Adventures of an innocent in advertising…
Writing in the Snow, 1962-: Further Adventures of an innocent in advertising…
Writing in the Snow, 1962-: Further Adventures of an innocent in advertising…Okay, time for a little confession. Three things: 1. I spent about forty years writing ads and commercials for various advertising agencies, and for about 85% of that time I absolutely loved it. 2. For the other 15% of the time, I absolutely hated it. 3. But in spite of the disasters involved in that 15%, I wouldn’t have traded jobs with anyone. Not even the President of the United States. But why in the world had I chosen to do it all in Minneapolis? Beats me. Minneapolis, as you probably know, is in Minnesota. And Minnesota means unusual weather, to say the least. In June-which is when I decided to take the job-there are several wonderful days. Maybe four or five. But the rest of the time it’s mostly winter. With snow up to your ears and the thermometer plunging helplessly. And that was only the beginning of the problems.
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An Autobiography (Trailblazers)
An Autobiography (Trailblazers)
Tags: david ogilvy advertising
Average Rating 
An Autobiography (Trailblazers)David Ogilvy is known for founding the Ogilvy & Mather advertising agency, but his life has been as ground-breaking as the campaigns he developed for clients like Hathaway Shirts and Schweppes. Originally published in 1978, David Ogilvy: An Autobiography recounts an incredible history that included daily tumblers of raw blood, encounters with Beatrix Potter and the real Alice in Wonderland, stints as a chef and secret service operative, and his eventual leadership role in the ad world.
An Autobiography (Trailblazers)David Ogilvy is known for founding the Ogilvy & Mather advertising agency, but his life has been as ground-breaking as the campaigns he developed for clients like Hathaway Shirts and Schweppes. Originally published in 1978, David Ogilvy: An Autobiography recounts an incredible history that included daily tumblers of raw blood, encounters with Beatrix Potter and the real Alice in Wonderland, stints as a chef and secret service operative, and his eventual leadership role in the ad world.A unique personality . . .
“Ogilvy, the creative force of modern advertising.” –The New York Times
“Ogilvy’s sharp, iconoclastic personality has illuminated the industry like no other ad man’s.” –Adweek. .
an acclaimed author.
Praise for Confessions of an Advertising Man by David Ogilvy
“A writing style that snaps, crackles, and pops on every page.” –The Wall Street Journal.
“An entertaining and literate book that can serve as a valuable primer on advertising for any businessman or investor.” –Forbes.
“I remembered how my grandfather had failed as a farmer and become a successful businessman. Why not follow in his footsteps? Why not start an advertising agency? I was thirty-eight. . . .no credentials, no clients, and only $6,000 in the bank.”
Whatever David Ogilvy may have lacked in money and credentials, he more than made up for with intelligence, talent, and ingenuity. He became the quintessential ad man, a revolutionary whose impact on his profession still reverberates today. His brilliant campaigns went beyond successful advertising, giving rise to such pop culture icons as the famous Hathaway shirt man with his trademark black eyepatch. His client list runs the gamut from Rolls Royce to Sears Roebuck, Campbell’s Soup to Merrill Lynch, IBM to the governments of Britain, France, and the United States.
How did a young man who had known poverty as a child in England, worked as a cook in Paris, and once sold stoves to nuns in Scotland climb to the pinnacle of the fast-paced, fiercely competitive world of advertising? Long before storming Madison Avenue, David Ogilvy’s life had already had its share of colorful experiences and adventure. Now, this updated edition of David Ogilvy’s autobiography presents his extraordinary life story and its many fascinating twists and turns.
Born in 1911, David Ogilvy spent his first years in Surrey (Beatrix Potter’s uncle lived next door, and his niece was a frequent visitor). His father was a classical scholar who had played rugby for Cambridge. “My father . . . did his best to make me as strong and brainy as himself. When I was six, he required that I should drink a tumbler of raw blood every day. When that brought no result, he tried beer. To strengthen my mental faculties, he ordered that I should eat calves’ brains three times a week. Blood, brains, and beer: a noble experiment.” Before marrying, his mother had been a medical student.
When World War I brought economic disaster to the family, they were forced to move in with relatives in London. Scholarships to boarding school and Oxford followed, and then, fleeing academia, Ogilvy set out on the at times surprising, at times rocky road to worldwide recognition and success. His remarkable journey would lead the ambitious young man to America where, with George Gallup, he ran a polling service for the likes of Darryl Zanuck and David O. Selznick in Hollywood; to Pennsylvania, where he became enamored with the Amish farming community; and back to England to work for British Intelligence with Sir William Stephenson. Along the way, with the help of his brother, David Ogilvy secured a job with Mather and Crowther, a London advertising agency. The rest is history.
An innovative businessman, a great raconteur, a genuine legend in his own lifetime, David Ogilvy is one of a kind. So is his autobiography.
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Curmudgeonly and terse by Robert Richmond 
Not your typical autobiography. It’s really a memoir because it is less structured than an autobiography. Ogilvy is an asymmetrical thinker who likes being obnoxious. I liked it because he does not disappoint; he does it his way. I was not bored by it.
Egg on the face by DJ Lee 
Shame… Shame…
A self confessed Ogilvy fan has finally found out that this Scotsman can be egotistic as hell!
Ogilvy on Advertising was indeed a great book but this book… would take you to a completing different direction. The book was simply a self-satisfying, trumpet blowing bio and Ogilvy would just not let it go. The book was also like the man was trying to kiss his own rear-end.
But… Ogilvy is known to be a proud man and you can’t blame him. The man built one of the most famous ad-houses and wrote two great bibles (Confession… & Ogilvy on Advertising)!
So, what do I think of this book? I think the book was written during the time when Ogilvy regret his baby is with WPP (I may be wrong as the book may have been written prior to that event) and the book’s sole purpose was to reinforce his achievement to the world.
Read it if you have the time but make sure you got it from the local library.
Me Me Me: Ogilvy on Ogilvy not a pretty read by Vaughn Davis 
If, like me, you read, re-read and enjoyed “Ogilvy On Advertising” and thought the man’s autobiography would be similarly interesting, think again.
“David Ogilvy, An Autobiography”, is a self-centred stinker.
As you might expect, its words are sufficiently well-crafted to allow easy and rapid reading. What sets this apart from Ogilvy’s advertising writing is its egotism.
Some of it is outright - rabbiting on about all manner of subjects as if eager disciples were at hand to treasure every word (which perhaps, in the sixties, they were). Even worse though, is his quoting of both himself (”and then I said the most extraordinary thing”) and others in search of yet another way to bury himself in praise.
In parts, the book is reminiscent of a cocktail party bore retelling episodes in which he was the chief comedic hero.
Name-dropping abounds to the point of tedium, and this is made worse by the fact that a present day reader will never have heard of most of the names.
For a reader interested in advertising, the book is disappointingly light on this part of Ogilvy’s life. He seems to have made the mistake of thinking that, just because we admire/admired his work, we will also find every other aspect of his existence (most boringly his bloody Chateau) fascinating.
Perhaps the whole work is epitomised by its last chapter - a series of lists of the author’s favourite plants, recipes, words (OK, we’ll let that one go) and, in a final orgy of name dropping, friends. Mostly famous, of course. Who CARES what David Ogilvy’s favourite plants are?!
Avoid this book. There are better ways to spend an afternoon.
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A Big Life In Advertising
Average Rating 
A Big Life In AdvertisingA colorful mix of historical narrative, revealing personal memoir, and sassy industry tell-all, A Big Life in Advertising offers up Mary Wells Lawrence’s bubbling take on life, love, and plugging products. Well, spills it into your lap, actually. Spanning four decades in the world of advertising and the life of one of its star players, A Big Life oozes with juicy details and insider revelations.
After an inspiring stint as one of the infamous Bill Bernbach’s protégés, Lawrence really began her career at Jack Tinker & Partners, revolutionizing the images of such brands as Alka-Seltzer and Braniff Airways. But when denied the title of president, Lawrence “let loose the bear,” as she puts it, and with the creative team of Stewart Greene and Dick Rich, set up shop as Wells Rich Greene. Over the course of the next quarter century, Lawrence and her cast of characters “made theatre out of the advertising business,” giving brands like Benson & Hedges, American Motors, TWA, Midas, and Procter & Gamble’s Gleem toothpaste their turn on the stage of stardom. While Lawrence’s story is less about her agency’s creative work and more about her impressions of and interactions with virtually everyone who was anyone in the advertising world of the ’70s and ’80s, she does include glimpses into her own childhood, life as a mother, and battles with cancer, adding a touch of reality to an otherwise glittering world. Some readers may feel Lawrence’s opinion of her own beauty and charm plays too prominent a role in her reminiscing, but she was, after all, an adventurous queen bee in a glamorous world. Her chatty style of writing, and her ebullient enthusiasm for all she has experienced and accomplished, make this book read more like a novel than a memoir. It’s an entertaining, fast-paced tale of a big star’s big life. –S. Ketchum
A Big Life In AdvertisingA colorful mix of historical narrative, revealing personal memoir, and sassy industry tell-all, A Big Life in Advertising offers up Mary Wells Lawrence’s bubbling take on life, love, and plugging products. Well, spills it into your lap, actually. Spanning four decades in the world of advertising and the life of one of its star players, A Big Life oozes with juicy details and insider revelations.
After an inspiring stint as one of the infamous Bill Bernbach’s protégés, Lawrence really began her career at Jack Tinker & Partners, revolutionizing the images of such brands as Alka-Seltzer and Braniff Airways. But when denied the title of president, Lawrence “let loose the bear,” as she puts it, and with the creative team of Stewart Greene and Dick Rich, set up shop as Wells Rich Greene. Over the course of the next quarter century, Lawrence and her cast of characters “made theatre out of the advertising business,” giving brands like Benson & Hedges, American Motors, TWA, Midas, and Procter & Gamble’s Gleem toothpaste their turn on the stage of stardom. While Lawrence’s story is less about her agency’s creative work and more about her impressions of and interactions with virtually everyone who was anyone in the advertising world of the ’70s and ’80s, she does include glimpses into her own childhood, life as a mother, and battles with cancer, adding a touch of reality to an otherwise glittering world. Some readers may feel Lawrence’s opinion of her own beauty and charm plays too prominent a role in her reminiscing, but she was, after all, an adventurous queen bee in a glamorous world. Her chatty style of writing, and her ebullient enthusiasm for all she has experienced and accomplished, make this book read more like a novel than a memoir. It’s an entertaining, fast-paced tale of a big star’s big life. –S. KetchumThe first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her “riveting story: How she shattered every glass ceiling and became a Madison Avenue legend.”*
From her role as fledgling copywriter at Doyle Dane Bernbach — the agency that made big-car-obsessed America fall in love with the funny little Volkswagen — to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence’s life in advertising couldn’t be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that “etched indelible phrases into the public imaginations: ‘Flick your Bic’ and ‘I Love New York!’ and ‘Plop plop, fizz fizz, oh what a relief it is.’”
For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller’s art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
- amazon.com Sales Rank: #61757 in Book
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Good whether you like advertising or not by C. Duesman
This book does a good job of providing insight into the world of advertising, as well as, providing an interesting personal journey into and out of it. It does a good job of blending the two so when you are getting tired of one some information about the other comes along. This keeps you from getting bored and makes you want to finish reading the book as soon as you can. Overall, a good book whether you are interested in advertising or just looking for a good story.
Entertaining, but muddled. Where were the copy editors? by Kay Xander Mellish 
I love 1960s and 1970s advertising, so I enjoyed Mary Wells Lawrence’s account of some of the best TV ads were created. YouTube proved great way to see some of the classics I had missed or wanted to see again.
Nevertheless, this book is so messy it’s hard to believe it came from a major publisher. It seems not to have had an editor’s hand at all. Wells starts the book with her first major job in advertising, which is fine, but then suddenly jumps back to her childhood on page 166. We then get her early life until page 193, when we leap back into the advertising world we left on page 165. What?
And, as another reviewer mentioned, the book is an absolute torrent of names: at some points, it feels like Wells has dumped the Manhattan phone book into her text. Most of these people you never get to know and they are never referred to again. Others just disappear: Wells’ famous agency is called Wells Rich Greene, but I’m unable to find any mention of Rich or Greene after page 124 (the book is 300 pages long) and I’m not sure what happened to either one of them. Did they die? quit? change their names? In fact, after slogging through all those other people I met just once in this book, I had to check the index to remind myself what Rich and Greene’s first names were. (Dick and Stew, for the record.)
Finally, one of the other reviewers mentioned Gloria Steinem’s assertion that Wells “tommed her way to the top.” You could argue about that, since Wells seems to have done excellent work in a male-dominated profession. But some of Wells’ work featuring women stinks. She still thinks the “Braniff Strip” commercial, in which flight attendants were shown to take off various items of clothing as they served you drinks, was a jewel of an idea. Check that one out on YouTube and prepare to be offended.
All in all, I enjoyed this book, but it reads like something from a vanity press. Wells needed an editor with a strong hand. Doesn’t Simon and Schuster employ those people any more?
Big Life - Sad Story by Tom Field
I read this a number of years ago, so forgive me for “reviewing” in generalities, as I don’t have my copy in front of me.
I remember as I was getting to the end of this book an overwhelming feeling of uselessness and trivia. I LOVE the advertising field. Mary Wells Lawrence, unfortunately, presented only the surface and superficial elements of all that “occupation” entails. And “occupation” is the right word - because she pretty much described a job. No way was her presentation “a big life”… unless your definition of a big life is celebrity accounts and shiny things.
Admitedly, in small parenthesis below the monumental title are the words “in advertising”… but even so, this big life could be as big as an ocean - but it’s a very SHALLOW one.
The autobiographical author drops the events in her life like bullets on a resume. All the things that really matter - and could have even affected her perspective on her “profession” - were conspicuously absent.
Where’s the color? Where are the life altering moments that define us as characters in ANY life… much less a BIG one?
Winning a contract? THAT’S the big life?
I’m so sorry, Ms. M.W.Lawrence… I’m sure you’re a very interesting person… but I suppose I could only know that IN person. This so called big life written down is quite the sad little story.
I’m pretty sure the little old man selling tomatoes down the road has a more interesting story.
Pick another subject. Write another book.
There are some subtle hints at bigness in this book, and I can tell you got it in ya’…
A must for anyone interested in advertising by
This story of Mary’s life has inspired me. I went to school for advertising but got out and started looking for a job bartending. It seemed easier and I liked the idea of tips. After reading this book however, I really want to work for an agency, maybe, just maybe my life could turn out somewhat similar to hers. I would reccommend this book to anyone interested at all in advertising, especially those in college looking at advertising as a career path. Then I’d tell those people to go to a portfolio school when they get out with their B.A.s.
Should appeal to a wide range of readers. by C. Gilbert
I was not expecting a lot from this book. It was recommended to me, and I picked it up in a half-hearted way. I thought it was something that I would breeze through and forget about. Instead, I was pleasantly surprised. I found it a book that I both enjoyed reading and would recommend. At least, I would recommend it with some reservations.
The good sides of the book appear in her instructive stories about the advertising business. Lawrence brings the message across very clearly that advertising is relationship driven. A successful agency must focus on relationships both with the client and with the intended audience. Lawrence gives an example of success achieved by taking that focus to its limits.
Perhaps the most fascinating aspect (and one that should appeal to students of business history) is advertising reception at a time that was much less marketing saturated than we are today. She had an opportunity to be a giant with emerging technology and in an emerging field. It makes for terrific reading.
My reservation about the book has to do with the writing quality. Her tone is extremely chatty. At the beginning, I tripped over the awkwardness of the prose. The organisational principle of the book was vague. Timeframes shift without warning or explanation. Finally, while the mix of personal and business anecdotes was entertaining, there were times that it moved far too swiftly from one to another. Still, she gets points for writing this book on her own and not with a ghost writer. I have the feeling that the reader was better off with its flaws than with a more inauthentic voice.
I am not in the advertising field, and I really enjoyed the book. People interested in one of the following areas should find something here: media, advertising, entrepeneurship, women in industry, business history, or pop culture. It also has a great can-do view of the world, inspiring to anyone who needs a push towards success.
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Bed of Nails: An Advertising Executive’s Journey Through Theological College
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Bed of Nails: An Advertising Executive’s Journey Through Theological College
Peter Owen Jones started in advertising as a messenger boy and worked his way up to creative director. In his late 20s and with a wife and two children, he gave it all up to follow a calling to the Anglican ministry by enrolling at Ridley Hall, Cambridge. He charts the many battles he had to fight on the road to ordination, and the many varied characters he met. With the eye of an outsider, he observes the arguments that rage between evangelicals, Anglo-Catholics, and liberals. Above all, he bears witness to his vision of God that has led him to this place which leaves him not a little sceptical of the role of the Church today.
- amazon.com Sales Rank: #3477366 in Book
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